My name is Virginia (my friends call me Lori).  I was born and raised in the United States on the coast of Mississippi.  I’m the ‘name’ behind Southern Charm Cupcakes.

My family loves to cook, so it was no surprise that my passion for cooking and baking started at an early age.   At the age of 10, I entered a cake in the county fair with a cake I’d made from scratch. I competed in the adult division and won not only first place, but also best overall.  (Some of the recipes I used to date are old family recipes I’ve revamped.)

As I got older, my love and passion for cooking only grew stronger.  It has always brought me great joy to be able to share with others the things that I create in the kitchen.  Over the years family and friends suggested that I start a business- which would allow my love for baking to be shared on a broader scale.   I never gave it much thought until moving to the Netherlands.

In 2002 I left the coast of Mississippi and made my home here in Heemskerk, where I now live with my husband.   I continued to cook and bake, only now sharing with my family and friends here in the Netherlands.   People here also seemed fond of my “American cooking” and suggested that I start a business selling my cupcakes, cakes, muffins, brownies and cookies so I could share with others on a larger scale.

So after much consideration and planning, I thought- why not?   This is how ‘Southern Charm Cupcakes’ came to be.

Over the years Southern Charm Cupcakes has evolved into more than the name suggests-  cupcakes, but also cakes, brownies, cookies, sweet tables, candies, (Fleur de Sel Caramels), high teas on location (home, office, etc), weddings, plus party catering and events.

Each bespoke product I create is made completely from scratch with love in what is now coined the ‘cupcake kitchen’, and my wish is that every product I make brings a smile to your face, a happy dance to your palate and makes your special occasion a little more special.

If you have a special occasion, event, or simply want to say hi-  I would love to hear from you.   Feel free to drop me an email at or you can find me on facebook: or on Instagram as southerngirleats (Here you’ll see more of my daily life and the things I enjoy most.)  Look forward to hearing from you!

Virginia (Lori) McKinney-Sepp

Tel: +31 (0)6 12445939
Website: Southern Charm Cupcakes